One of our core values at Bitly is that we are primarily a customer – fiercely committed to the success of our customers. We often talk to Bitly users like you to better understand your needs and how we can improve our product to help you achieve your goals. In our thousands of interactions, one requirement is constantly emerging: the ability to redirect any connection.
What is connection redirection?
When you redirect a link, change its destination from one URL to another.
For example, if you have a Bitly link, say bitly.is/latest-post, which points to a blog post you posted in May, you can change that same link to point to a new blog post you posted in June.
Moving forward, whoever accesses the original short link will be directed to a new blog post.
Bitly supports the ability to redirect any connection or QR code. This means you can change the destination URL – the page a visitor sees after clicking on a link – for any short link within Bitly. This includes the “bit.ly” and marked links created with a custom domain.
Why redirect the connection?
Please correct the destination error
Sometimes you can paste the wrong URL when shortening the link. Instead of creating a completely new link, you can easily correct the original one by editing the destination URL. For example, let’s say you created a link that points to a FAQ page, but you really wanted it to point to your About Us page. To make matters worse, you’ve already shared an email link with customers.
Instead of sending a new email with a new link, you can redirect the original link to the right place. This is also worthwhile if your site itself changes, let’s say your site.com/aboutus has been moved to your site.com/main/aboutus. Updating your destination will ensure that your visitors are always directed to the latest page.
Update to a new destination
There are a number of reasons why you might update your connection destination over time. For example, you might need to update your QR code destination every few months to indicate a new seasonal offer. Change the destination, but keep the same QR code and the short link associated with it.
Many of our customers create Bitly links for their social media and digital marketing campaigns and use UTM parameters to track links and visitor data. If you ever need to change connection-related parameters, you can do so easily without changing the short link you have already shared.
Manually highlight old links
We are always working to ensure that any Bitly connection you create remains active. But if the link you created is no longer valid for you – for example, if you are conducting a limited promotion – you can manually change its destination. Finally, some links only need to be active for a certain amount of time. You can change the destination of this connection when that time has elapsed.
For example, you can use the Bitly link in print insurance to promote an upcoming event. After the event is over, you can redirect this short link to your home page or any error page, not to the event registration page.
See connection configuration history
Each time you redirect a link, we track the previous destination URL and the clicks associated with it. This means you’ll be able to see when different destinations have been active for a particular Bitly connection, as well as view clicks associated with past destinations.
Are you ready to start redirecting connections? To redirect any connection, upgrade to a paid Bitly plan.