The importance of social media is significantly increasing. Brand storytelling is evolving, influencers are experiencing a sudden rise in fame, and social media campaigns are becoming a major source of traffic for many companies.
In this section, we will talk about a specific and very platform, TikTok, and walk through various ways to divert traffic from it. Let’s go for it.
Encouraging organic traffic
Image source: https://www.marketingcharts.com/digital/social-media-108342
Organic traffic is the best, free way to route traffic from TikTok. Haf (50%) users younger than 34 years. What is also interesting is that about 50% of users are in the group with a household income of $ 75,000 +.
Fill your Bio
On TikTok, clicks can only come from links that are shared in your resume. That is, you cannot link to a video description and lead people to your site from a specific video on your profile. What you will see in most cases is a reference to another channel or saying that you can find out more if you go through the link in the biography.
It is important to stay coherent and maintain visitor expectations. If there is no way to align your TikTok profile and your page to reflect similar content, consider using landing page build tools and create a subpage that will ensure you don’t lose the traffic you get from TikTok.
Increase engagement: videos and audio
TikTok promotes videos that are more engaging. Reviews, shares, comments, likes – these are all interactions that count towards that result.
TikTok is full of creators. Some have great skills, some look great, and some are just plain interesting. Take for example Bella Poarch, who made a mesmerizing video that collected the head and collected over half a billion veins.
The point is that you simply need to consider the avatar of your audience / client, adjust your account strategy accordingly, and start creating content.
You can upload content to sites like Fiverr and Upwork. On these two websites you can get everything you will need, even complete TikTok videos.
Continuing on the Belle Poarch video, you can also create sounds to increase visibility on TikTok.
Videos that use music (and that’s all of them) will have a link in the song description and the author of the music. You can create your own music trends and use that to your advantage to grow your audience.
Choose good posting times
Post when your audience is not only awake, but actually active on TikTok.
Image source: https://influencermarketinghub.com/best-times-to-post-on-tiktok/
If you publish and the audience reacts immediately (publishes in good times), your engagement rate will increase and expand on the TikTok platform faster than if you publish in bad times its content promotion receive reactions only a few hours later.
Organize competitions and giveaways
One strategy that is becoming mainstream because of how well it fits into who the marketing context on social media is is gifts to influencers. Why? They have good potential for virality and are not intrusive.
You announce, for example, a prize, a product, a trial period, a free consultation, a free lesson on online course platforms, a T-shirt, free use of your product or service for a limited time, whatever seems appropriate to your audience and to compete for the prize , the audience needs to take action – like following or sharing a video.
Receiving paid traffic: TikTok ads
We discussed primarily organic options, let’s now talk about paid ones. The benefits are obvious – you get instant traffic without having to create a follower base or content-related stuff.
The main advantage of paid ads is that you get instant results. You can also pinpoint your audience and expected end result. What is the goal you want? We assume that it’s not just attracting visitors to your site and seeing them leave. You want a conversion or at least a potential client if you already have email marketing services set up.
Setting tracking pixels and spend part of your budget to test what works – that’s what will ultimately bring more results than just burning money and hoping something sticks.
Of course, you can go to Ad Manager and buy your ads there – or you can go directly to any TikTok influencer account and ask for shouting prices. Why?
Because you target your audience even better and you can have a lower cost per conversion than on the ad platform. No wonder many affiliate websites, online stores and shipping companies do just that.
Here’s Addison Rae shouting to promote the American Eagle account. Its content is more aimed at younger audiences, mostly women – so fashion clothes, accessories and similar themes work well.
IN comparison to Instagram, working with TikTok influencers can be a bit difficult, as both accounts must be followed to send a DM.
This is usually addressed by email in their resume, a link to their Insta or Youtube profile. Collect contacts and retrieve them (to keep everything under control, you would probably need to use a field automation service or check how to send mass email in Gmail – depending on the quantity of the recipient of course).
In the main examples, we showed some of the biggest bills on TikTok, there the price of calls is very individual, but expect at least five numbers. It wouldn’t be smart spend such a big budget in unverified territory, so what you want to look for are micro-influencers and small themed accounts, there you can get calls for $ 25 to $ 100.
The common denominator and main solution for everything related to digital marketing, of course, remains testing and maintaining consistency. We hope this guide and the tips in it will help you find a strategy that will work for your account, and you will grow along with TikTok!
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