In the fast internet age, your customers expect fast results. Slow website speed is a big problem for companies, partly because of poor web hosting services. They can prevent potential customers from visiting or staying on your website. This means that you may unintentionally send them to a competitor’s website.
Therefore, a slow website may cost your business.Actually, an incredible 40% will abandon the website If the loading time exceeds 3 seconds.
However, it’s not just your customers who punish slow loading speeds. Google is too.
CNet report Google is penalizing slow website loading by sending the website further into the results list. They know that searchers want near-instant results. In order to satisfy them, they will show them more websites that can deliver content quickly.
So, what should you do if your website is slow? It starts with how you build your website. Then, your speed will depend on the web hosting service you choose to use.
3 ways to fundamentally speed up website access
1. Build speed
Your website is the home of your business on the Internet. Just like a real house, it is usually easier to build a new house than to renovate an old one.
If slow loading times are bothering your website, you may want to consider Rebuild from scratch.
Many slow websites use multifunctional themes. These provide ready-made website solutions, thereby reducing the developer’s build time. However, unfortunately, they may contain many unnecessary tools, which eventually cause the site to bloat and slow down the site.
Instead, use a condensed theme to launch a new website. From there, you can carefully select the required plug-in.
This lean approach is Build an SEO optimized website For your business.
Building your Internet home in this way can provide you with the most solid foundation. This is beneficial to the speed and stability of the website.
2. Consider your web hosting options
After building the house, you need to find a place to put it on the Internet.This means you need to find Web hosting service, Which will provide you with a virtual space for you to use in cyberspace.
For this, you have several options, each with its own advantages and disadvantages.
A. Use a hosting company
This is the cheapest way to acquire a piece of real estate in cyberspace. Many well-known hosting companies, such as GoDaddy, provide this option.
Although the price is reasonable, it is not always the best solution for the website. That’s because you will be sharing cyberspace with a group of other people, and they may not be good neighbors. Some of them may consume all your resources. Others may have participated in spam campaigns, thereby blacklisting your IP address and their IP address. Therefore, please handle this option carefully.
B. Use VPS
This method will cost you more, but it will bring better security to your Internet home. With this option, you will get a wall that surrounds your house and separates you from your neighbors. This is a “virtual private server”.
This VPS means that each neighbor can access their own resources, but cannot occupy any of your resources. In addition, no one will punish your website for any activity that takes place on their land. However, it cannot protect you from all problems. If something big happens on this land, it will affect everyone’s houses.
C. Use your own server for personal web hosting
This is your most expensive option, as if you want to buy all the land yourself. You will set up a dedicated server, which means you own all the land and are responsible for all your own maintenance.
You can use a website maintenance company, or you can use a lot of technical knowledge to manage all the websites yourself.
3. Enable CDN caching
The point of your website is to provide content to visitors. The faster you can provide content, the better. This is where caching can help.
Caching means that you are storing content for reuse, thereby increasing the speed of delivery.
Although caching may be its own article, the most important type of caching for speed is CDN (Content Delivery Network) caching. This can greatly improve the speed and reliability of your site.
Remember, the faster the speed, the more visitors you will attract. This makes CDN an effective tool to add to your marketing tool library.
What is CDN?
The CDN is composed of connection servers all over the world. These servers store copies of your website content. When visitors visit your site, these servers can quickly and efficiently deliver your content to the visitors. That’s because the CDN already has content.
You can think of CDN as a digital logistics team. The team found the most effective way to bring the content of your website to current and potential customers.
CDN will also provide different types of content, including:
- Static content. These contents will not change much on your website.
- Dynamic content. These are the parts of your website that change at any time.
- Hosted content. The content is on your website, but elsewhere, i.e. streaming video or audio.
Why do we need a CDN?
- CDN shortens the distance between your website and visitors. It distributes your content delivery to the nearest server, which can speed up your loading time and deliver your content to customers faster.
- As your digital logistics team, it can also reduce the time required to deliver content. It will find the least congested route on the fastest server.
- CDN relieves the pressure on the original server by distributing work to other servers. This can make your own server faster.
Although not available on all CDNs, some will also help enhance the security of your website. They do this by putting together all the security resources available on other servers for your own use. This is called creating a WAF (Web Access Firewall).
Is your website struggling slowly?
A high-quality web hosting solution can speed up the loading time of your website and is the key to attracting more visitors and improving search results ranking.
If you are working hard to speed up loading time, we can help you.
Contact our team Let’s troubleshoot the issue that caused the site to slow down. Then, we will find the solution you need to speed up your website and provide the best online residence for your business.