April 7, 2021 | Posted by
Every good digital marketer loves data.
The reason is that as a marketer, you should back up data for every decision you make. Think of the data as an instrument on an airplane. Without instruments, the pilots actually don’t know which direction they are going to fly in on a foggy day.
The same is true for SEO.
That being said, there are many different ways to present data. Each presentation tells a different story. Each story provides you with unique insights.
This means that not every tool or data set can help marketers find the insights they are looking for. You can’t just build a cabinet with a hammer.
This brings me to the topic of SEO API.
Sometimes the standard toolset is not enough. Many marketers use APIs when they need to display data in a specific way.
In this article, I will introduce what an API is and how to use an API to improve your SEO. I will also show you how to start using Rank Ranger’s API. (Our API is a bit like an API with training wheels, but we will cover more about this later.)
Before starting to use the API, let us first understand what an API is.
What is API?
An API or application programming interface is a system that allows devices to communicate with each other. This is just a transition process, it accepts user requests and tells the program what you want to do. Then, it returns the response to you.
Okay, but what does this have to do with SEO?
In short, the SEO API is a way for SEOs to obtain raw ranking data that they can rank. Usually, SEO will then use Google Sheets or Microsoft Excel to organize the data.
Why do I need to use API?
It is important to note that not every SEO team needs to use the API.In most cases, if you only need to regularly Rank tracking Data, a Site browserwith Keyword research tools, There is no need to invest in APIs.
However, in some cases, conventional tools are far from enough, and the flexibility of the API can really come in handy.
For example, news sites…
Real-time API and on-demand reporting
Consider a website that publishes news. Imagine what a normal news cycle looks like…
Articles need to be published quickly, and stories emerge on a whim.
In this case, the site will need data at a glance. What I’m talking about is being able to request data and get it immediately. These sites usually want to draw trends quickly.
Now, if you are using a typical ranking tracker or some other SEO tool, the data is usually updated once a day. For news sites, potentially waiting 24 hours to obtain new data is simply impossible.
To solve this problem, most news sites invest in real-time APIs. The real-time API will allow SEOs to request new data at any given moment.
In addition, some digital marketing agencies and internal SEO teams use APIs to present data in unique and specific ways.
Use API for unique data presentation
Although SEO tools can present data well, not every site can use a set of standard reports. For some business models, standard reports are too restrictive, because SEO cannot use data to portray the correct picture.
Many companies need a unique set of reports. Maybe they need to associate data in ways that standard tools can’t design. In this case, it may be easier to get the raw data and filter it with Excel filters than to try to use a limited report. In this case, the raw API data can indeed come in handy.
What tasks can be accomplished using API?
The SEO API can be used for multiple purposes, depending on the data you request. Here are just a few…
Although standard keyword research tools are great for simple keyword research, SEO sometimes requires more comprehensive tools.
For example, enterprise-level research requires more complex data methods. The API allows you to perform batch analysis instead of viewing data for individual keywords.
This can give SEO a comprehensive understanding of the entire topic, rather than individual keyword analysis.
When creating content, content marketers need tools to help them generate ideas. Content based on real people’s needs can really make mediocre content different from epic content that people are eager to share and link to.
Being able to access the API that displays the competitor’s homepage can indeed help to see what the audience is interested in. To take it to the next level, you can use API tools to show how many social shares or links you get. This can eliminate your guesswork about audience interest.
Intellectual Property Protection
For many companies, intellectual property is a large pile of their valuable assets. However, in the presence of all opportunities on the network, imposters are likely to steal their valuable assets.
To solve this problem, companies can use image capture to monitor intellectual property infringements.
How companies appear on the Internet is critical to building trust with customers. The problem is that a brand may be mentioned in many places, so it is almost impossible to know how to portray a brand on the Internet.
To solve this problem, companies can use online media monitoring at any time. This simply means monitoring topics of interest on numerous media channels (such as review sites, news, blogs, forums, and social media channels).
This way of working is that companies can enter specific terms (such as company name) to view all the content mentioned on the network.
This data can help brands:
- Brand monitoring and management
- Audience Research
- competitor analysis
Rank Ranger API-API with training wheels
This brings me to the Rank Ranger API. If you have never used the API before, this tool is a good place to get started.
The reason is that although this is a way to get the benefits of API requests, it also works like an SEO tool. It is actually an API simulator or API with training wheels. More on this in the next section.
As mentioned above, this is a real-time API. This means you can get the latest data immediately. Upon request, the API will bring you keyword data based on the top 100 results.
It will show you:
- Title tag
- SERP function
- Meta description
- Extended snippet
Now, before explaining how to get started, I just want to explain how to use data.
When creating content, it is important to view the ranked content. The problem is that when staring at the SERP, it is difficult to see at a glance. Usually, due to the SERP function, only two or three results appear on the first page of the SERP.
Instead, you can view all the top 100 URLs at once.
In addition, you have a good impression of the content of the title tag and meta description.
Such big picture data can really help you understand what Google uses to answer queries. In addition, SERP function data can quickly help you see what type of content will help increase visibility.
For example, if Google displays a video box or video thumbnail, you can add the video to your content. On the other hand, if Google shows featured excerpts, you should structure your content to win the featured excerpts.
In addition, you can get data of many keywords on one document. Instead of focusing on one keyword at a time, you can see the content pattern of the entire topic. In this way, you can use the Microsoft Excel filter to view the specific data you need.
Use the Rank Ranger API emulator
In fact, we have made API requests accessible to anyone. Usually, for SEO to make an API request, they need to know how to code. This prevents many SEOs from accessing most APIs.
To solve this problem, we created a simple tool to make a request for you.
You can use our Search query API tool If it is active in your account. Access it in the “Campaigns” report under the “API Resources” tab: Campaign> API Resources> Keyword Checker Tool
To get started, skip to the tool and click the +New report button.
After this is done, you must give the report a name, select the country/region and search engine, and then add the keywords you want to track. Let the report run. After completion, you can download the data as an excel file.
It’s that simple. The whole process actually takes a few minutes.
API, your data portal
In fact, I just explored all possible things.
The SEO API can be used for almost any form of data you need. As I mentioned above, as a marketer or SEO, all your decisions should be based on reliable data and analysis.
The digital world of marketing eliminates most of the guesswork about getting more sales or more potential customers.
The question is what data you need and how to obtain it.