Collage by Cathryn Virginia | Images of Getty
A new look at how young people are hitting and pursuing their independent ambitions.
“HAUL! Unlock the packages with me, “says the title of one of Mira Al-Momani’s recent TikToks. the attached video, 23-year-old Al-Momani sits on a bed and opens a handful of purses, face masks and ruffled gloves, which hold each item up to the camera. A large brown cardboard shipping box is slightly out of sight at the lower end. The video has tens of thousands more views than other non-commercial videos on Al-Momani’s page, a testament to the almost guaranteed virality and endless appeal of #haultok.
As Al-Momani told VICE, his handful of videos have surpassed all other content in his small but growing profile. In less than two months, Al-Momani has gone from zero to more than 11,000 followers, most of whom found her through her transport videos. Before releasing any releases, Al-Momani’s TikToks garnered an average of 1,500-2,000 views; in comparison, its second transport reached more than 20,000, and another recent transport reached 53,000 and went up. “I did my first TikTok transport with just a few pieces I got from small brands and the commitment was really high,” he said. “It had a lot of plays, a lot of tastes, and that’s when I started to realize, okay, that’s how I can notice and see more brands. So I started doing more.”
Al-Momani has worked with small, sustainable brands on his Instagram page for about a year, but just started posting TikTok runs in January. Since then, both his Instagram and TikTok followers have grown exponentially (Instagram now has an average of about 1,000-2,000 new followers a week), which he fully attributes to his handful of releases. And he has gone from receiving messages from small brands, hoping to appear on his Instagram page, once or twice a week to an average of four times a day, and now asking to appear in a transport of TikTok.
“Obviously, people know that the masses can see a TikTok,” Al-Momani said, summing up the application’s mercurial algorithm. “While on Instagram, it is much more limited. It’s worth betting on [of sending a gift to someone] if there is a possibility that seven million people can see your piece “.
Releases and decompressions have been popular on YouTube throughout more than a decade. There was a first dispersal of trend reports on the new drag phenomenon in 2010. At that time, Slate characterized the videos as “a female version of the online video phenomenon in which most young men feverishly disassemble the newest electronics.” The same themes that ran through the YouTube releases in the big ones are still present in Hul Tok: the releases are still filmed mainly by young women and feature mainly retailers from big boxes and brands like Target, Amazon, Ulta and Zara.
But, like all the rest of TikTok, Tok transportation is the same thing we used to see, up to 11. It’s not uncommon for people to start separately, according to accounts only for drags. It’s not hard to see why. Adding #haul, #unboxing or #haultok seems to be a big help to the amount of traffic a given TikTok receives. They can even get profiles with less than 2,000 followers, such as @badbsydhauls more than 30,000 views of #haultok. And the demand for transport content can’t be extinguished – an unpacking video inevitably causes commenters to ask for a test case, in which the original poster models all the clothes or jewelry it already showed. Or, as happened recently one of @ badbsydhauls’ TikToks showing off the sweaters you bought for your cat can even cause commenters to demand cat testing.
Instead of a large shopping bag, prominent Tokkers feature rooms full of piles and piles of padded envelopes and shipping boxes. Darcy McQueeny, a 19-year-old TikTokker with more than half a million followers, usually splits huge tracks into several videos, which not only demonstrates how much stuff he gets, but a successful tactic to maximize the amount of money he gets can come out of the TikTok views. Brooke Anderson, TikTok’s largest account with over a million followers, he recently began transporting his battery packs in a USPS box, which he said his carrier had just given him, as he receives such a large volume of packages every day. Anderson’s videos show him how he opens up typical things – hordes of cheap jewelry (rings, in particular), cheap workout clothes, oversized graphic sweatshirts, and various Amazon gadgets and gadgets.
Excess does not end with the amount of things being transported. Now you can also make a lot more money by posting regularly, thanks to an increase in affiliate and influencer programs and the exciting TikTok Creator Fund. A 2010 New York News history reported that a popular YouTube carrier at the time, Leon’s Melissa Rose Ponce, was earning about $ 1,000 a month for her transportation videos, through the associated YouTube program. In comparison, TubeFilter recently reported that prolific and popular TikTokkers earn between $ 100,000 and $ 200,000 a year from the App Creator Fund.
While the details on how much money people earn with it Fund for TikTok creatorsThere is a $ 200 million fund distributed among popular creators (with at least 10,000 followers) who apply opaque and it seems so they vary from person to person, TubeFilter reported recently which most influencers say they make between two and four cents for every 1,000 views, which would reach $ 20 for a TikTok with half a million views.
This means nothing from paying affiliates. Amazon launched an Influencer program in 2017 and while a description on the show’s page doesn’t mention TikTok as an eligible social media platform, many TikTokkers at haulTok have Amazon affiliate showcases linked to their biography. The Influencer Program provides participants with a higher commission on products than the regular affiliate program, but requires a separate application and approval. Anderson, whose account has been weighed down on Amazon and was born in the Amazon in October 2020, has an Amazon storefront linked to his TikTok and Instagram biography and, according to a link to his storefront, makes money with purchases made through the page as part of the Influencer Program.
It’s unclear how much money Anderson makes with her traffic account (she recently gained a million followers and averaged between 60,000 and 350,000 views), but she stated in a recent TikTok that it was enough for her. he quit his day job to film TikTok boots full time. (Although VICE was able to reach Anderson, he stopped responding to requests for repeated interviews).
When we spoke, Al-Momani was trying to figure out what he could charge for the brand’s content on his Instagram and TikTok accounts. Not only has it received more gifts from brands since it began posting transactions, but it has also received the first requests for paid publications. “People have been asking what my rates are and I have no idea; nobody really talks about it, ”he said. “I recently spoke to another person I connected to on Instagram and who also does TikTok, and he said it would multiply the number of followers you have by 0.025.”
Aside from recent paid brand offers, Al-Momani hasn’t started making money with TikTok and has a day job that he said he’ll likely never stop being a full-time influencer, if the opportunity arises. He is not confident in the stability or continued relevance of the app, and said he would leave his job to do TikTok feeling that it would go against everything he had been taught about finance.
For Al-Momani, Tok’s transportation ethic is murky. He likes the focus that can shine on small, sustainable brands, but this approach is totally at odds with the ethos of the rest of Tok. “I know the best way to promote these brands is by doing transportation, but that also goes against my idea of trying to curb consumption,” he said. TikTok’s appetite is incredibly skewed towards bigger deals and cheaper finds. Most carriers include brands and retailers that are cheap and accessible to the young TikTok audience. Princess Polly, Shein, Zara, Pacsun, Amazon, even Dollar Tree. In a recent TikTok that explains how it became a full-time transportation company, Anderson states that it includes “something fun or trendy in every video, because then there will be more shared resources and more comments,” a tactic that seems work. Almost all of their Toks products are full of reviews asking where certain things come from or complaining that the linked items are already sold out.
In addition to Amazon, Anderson also regularly publishes guides for Amazon to Find Cheats on DHGate |, a Chinese e-commerce site that proliferates in innovative design products. Anderson has occasionally introduced small brands, but there is a lot more money to be made from large retailers and especially from Amazon, given its showcase.
Al-Momani posts on his page other content that does not belong to the content (TikToks showing a number of dresses from sustainable brands, his collection of rings, etc.), but said the releases take a long time. less time to film and constantly surpass. “Release and decompression videos work much better than a exactly the same content, but no longer packaging, “he said.” It makes me question the whole app, because it looks like they just want us to spend money and get paid advertising offers and promotions through TikTok. It simply perpetuates consumption. ”
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