I have become a morning companion for people I may never meet.
How is it possible? While streaming my podcast, they take me in headphones, Create a better agency
This is a great sign of the future things marketers want to enter the podcasting universe.
Once a platform for peripheries, podcasts are now surprisingly widespread. According to Nielsen six out of ten people understand what they are, and at least one has been listened to by 112 million Americans – 40 percent of the country’s population. Although podcast listeners are skinny men, that’s not much: 56 percent are men, while 44 percent are women.
Marketers don’t need to be aware of these statistics, but need to use them in their campaigns. If 67 million men and women are monthly consumers of podcasts, this is a niche that deserves serious thought. Add amazing statistics to this fact 63 percent the listeners of the podcast made a purchase based on something the host recommended, and you have a real gold mine.
Of course, you have to crawl to get the benefits, then walk, then break into an even trot.
A pointless primer for a podcast tester.
In my case, I wrote blog posts, conducted webinars, and published articles in places like Forbes and Fast company for some time. These content producers worked, but I felt that another portal would help connect with more agencies and managers in an accessible, easy-to-find, and on-demand format.
As a long-time podcast listener, I realized that the podcasting platform was the next logical step for me – especially if, as an authority in my field for more than 23 years, I wanted to reach a narrow audience of medium-sized agency owners and managers. . And as a longtime professional, I hired the agency’s Predictive ROI agency to produce a podcast so I wouldn’t make as many technical mistakes for newcomers.
However, opening up to podcasts is a bit like breaking the lid of a Pandora’s box. Until you do, you have no idea what to expect. However, this does not mean that you cannot avoid problems before the live broadcast.
Wait a while to learn, but be prepared to explore the technology before the podcast is fully launched. You wouldn’t open your first pie bakery, so don’t press the “Publish” button until you get the area and make a plan. (It’s a smart idea to be a guest on podcasts before you start.)
Podcasting for beginners.
Even if you’ve never been in front of a microphone before, you can map the first stage of a specific podcast schedule. From there, you can branch out.
1. Make a checklist to keep yourself engaged.
Before committing to podcasting, I repeatedly asked myself questions. These included everything from the niche audience I wanted to reach to whether ending up as a podcast host was a short-term fad or a long-term interest. I also considered what kind of podcast hall I preferred to offer to the public, including a schedule for preparing and publishing the show.
Your checklist is probably individual, but make sure it includes a section on technical elements. Setting up audio, iTunes, accounts, and interviews can be tricky if you haven’t done your homework.
2. Set your main broadcast format.
Every interviewer prefers to operate their podcast in a certain way. Many podcasters ask guests the same questions, but as a listener, I find it hastily obsolete. Sure, it’s less upfront work, but it makes the presenter lazy. I preferred to interview subject matter experts, but I wanted to keep the door open from time to time to produce a solo. My compromise was the ratio of interviews to solo boxes 4-1.
I was pretty sure I could have a few questions on hand and then take a conversation on the fly. High risk? Maybe. But I believed I could start a 45-60 minute conversation without a safety net.
3. Let your network heck out.
The first 10 sections set the tone for launching a podcast, so make sure you line up with tall, interesting, and engaging guests who won’t turn off when you have very few listeners or none at all. My friends came out for me on a big scale, offering me rock stars from day one. Not only did they help publicize the podcast, but they also allowed me to ride generously on their social media coats.
4. Monitor downloads.
Rob Walch was one of my recent podcast guests who gave important attention to all podcasters: you need to be aware of your downloads. Rob’s suggestion is to hit at least 500 downloadable parts to make sure you’ve broken the cycle if only the people in your inner circle are tuned in.
What is a reasonable download number for the “success” of your quote? Only you can identify it, but it helps keep track of the numbers. Are you starting to see a downward trend in your audience? Go back to the first square and ask those tough questions again so you can turn around before your podcast loses traction.
5. Bring great content consistently.
Does everyone ever have a bad episode? Of course. And if you’ve planned ahead and you have great content in your bag, you can’t just let it go instead of better. Before you make your podcasts public, try several at hand. This way you get relief from the buffer zone.
Don’t try to get started too fast. You can always speed up your deliveries later. With my travel schedule, which sees me on at least 200 planes a year, I decided to get ten parts before proving to myself that I could continue my efforts. August and September 2015 were vigorous setup and recordings, and we opened our podcast doors – practically – in October 2015. Since then, we’ve published a new section every week with no issues.
6. Prepare for a podcast promoter.
Your audiences can’t find your podcast without a little help, so advertise it as your life depends on it. I used our company’s e-mail list, my personal communication channels and many other platforms. In addition, I asked each guest to advertise their share.
We were lucky enough to have access to iTunes New and a remarkable service, reaching the top five of our several subject-based lists in the first month.
7. Learn how to monetize your podcast.
Lastly, it’s important to figure out how to make money from your podcasts. One way is to promote your book, workshop, or online course while creating thought leadership.
If you have a narrow audience that lacks depth or breadth, and you can’t just sell ads or sponsorships, you can still work for you.
Sounds like hard work? Yes, but when it comes to strategy, it’s totally worth it. Two years after the release of my first part, we have 110 five-star reviews and they are downloaded in more than 125 countries. I am pleased to say that we have also earned a sponsorship of HubSpot. Podcasting has not only been a corporate feeder, but also a phenomenal marketing opportunity.
Have you thought about lowering podcasts? The water is a little fluffy at first, but there is room for another swimmer!