Picture/Video: You can choose to express the event as a picture, GIF or 30-second video (the maximum upload size is 100 mb). You can add up to 10 photos or videos.
The above image is a perfect example of post-photos that do not fit the ideal size, and a black background will appear using the built-in photo editor.
Event title (optional): The title can use up to 58 characters (with spaces). If all allowed characters are used, some text in the thumbnail preview will be truncated (see below for more information).
Adding a title is not mandatory, but if you add a title, your post will be highlighted in the search results and the title will become bold. Currently, you can’t manually bold any text in a post, so having a title does make it pop up more.
Event Details: You will get 1,500 characters to describe your activity, and you can use it as needed. Some people like to keep it short and sweet, while others like to take advantage of the opportunity to use the entire room provided.
Start/end date (time range): Select the date of the event. Interestingly, your end date seems to be unlimited. So, suppose you can add an event that will continue to be active for several months. Once you post any post after the active post, the new post will be given priority as the first featured post.
Add event time (optional): Add the start and end time of the event. If you like accuracy, you can even edit it to minutes, but the event time will not be displayed publicly. If it’s important to share an accurate time with your customers, make sure to add it to the details, or add it to the website if you add a link.
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Thumbnail preview: This is the visible information displayed in the knowledge panel and results. “Event” posts are affected by title, date and CTA button; words will be truncated and you will see a … When this happens, the picture appears to have changed compared to the “new message” post type.
This is an example of how to preview thumbnails of real-time activities and quotes on the desktop in the Whitespark knowledge panel. One with a CTA button and the other without a CTA button, you can see the difference between them.