The Clubhouse could be a big new social network in 2021, but it seems the tech superpowers are set to bring it down. A series of announcements of new products from Facebook, Reddit and Twitter are naked attacks on Clubhouse audio rooms.
Let’s start with Facebook, which yesterday announced a series of new audio products, including a thinly curved Clubhouse alternative.
The social media giant has announced that it will introduce Live Audio Rooms into its Facebook app by the summer. It will seemingly start as an add-on for existing Facebook groups, allowing members to talk to each other at scheduled events.
In an attempt to dust some of the big stars around Live Audio rooms, Facebook also seems intent on including famous and sports stars. “As part of this initial introduction – and since we know that communities are not just built in groups – we will also bring audio audio rooms to public figures so that they can host conversations with other public figures, professionals and fans,” Facebook posted on the blog.
“We make live audio accessible and revealing so that public figures like American football defender Russell Wilson, Grammy TOKIMONST electronic music artist, artist and director Elle Moxley and five-time Olympic medalist and entrepreneur Nastia Liukin can share ideas with new audiences and create a forum for discussion, without additional pressure in front of the camera. “
In addition to Live Audio Rooms, Facebook has also announced its intention to host podcasts within the social network and a new feature called Soundbites, which will allow members to record sound “anecdotes, jokes, moments of inspiration, songs and many other things we didn’t have. I haven’t imagined it yet. “
Reddit also wants not to be left out of the conversation. It gave a “hidden overview” of Reddit Talk, a new feature that will allow subreddites to host audio conversations.
Featuring screenshots that look remarkably similar to rooms in the Clubhouse, it seems to have many of the same features as the Clubhouse, including the ability for attendees to raise their hand when they want to contribute to live chat.
Reddit says it will allow moderators to start conversations only during the trial phase of Reddit Talk, “but they can invite trusted speakers to host the conversation.”
Reddit says it predicts people using Talk for “Questions and Answers, AMA [ask me anything], lectures, discussions on sports radio, community feedback sessions or simply to give community members a place to hang out ”.
The company opened a a waiting list for members who want to try it.
Finally, we come to Twitter Spaces, which was first announced late last year. Twitter is an attempt to host live audio chat rooms, and users can click the Spaces icon when composing a tweet that starts a live audio session. Listeners can be invited directly by DM or post a link to followers.
Twitter’s approach seems more ad-hoc than the two rivals ’approach above – fewer scheduled events, more open conversation about breaking events, which is Twitter’s core strength (and, some might argue, weakness).
Up to 11 people will be able to speak on the Twitter space, and only people selected by the host will be able to speak. Again, there is the equivalent of raising your hand if you want to contribute. The service is currently in beta.
Twitter Spaces is intriguing because it subsequently turned out to be that company began negotiations to buy the Clubhouse for about $ 4 billion. Whether Twitter launched Spaces because it couldn’t buy Clubhouse or simply hoped Clubhouse would provide the service with an immediate boost, we don’t know.
What we do know is that Big Tech has a Clubhouse in its sights. And that live audio networking is here to stay.