If you’ve ever tried to post content on your brand’s Facebook page on a regular basis, you’ve probably wondered if there’s a way to schedule Facebook posts in advance. Well there is!
When scheduling Facebook posts, manage a social media content calendar it becomes far more efficient. Scheduling posts can help your brands post consistently and keep up with posting schedules. This way you can avoid large spaces between posts with little effort.
In short, scheduling Facebook posts can help your business:
- Save time by creating individual posts
- Post regularly
- Connect and engage with more people
- Increase your engagement on social media
- Take a big look at your publishing strategy and keep all your social accounts on the brand
There are two ways you can schedule posts on Facebook:
- Native. This method uses Facebook’s built-in publishing scheduler.
- Use of independent planners. Publishing tools like Hootsuite can be used to schedule posts on social networks on different platforms. Advanced features such as bulk scheduling are available.
Both require a Facebook business page (You cannot schedule posts to personal accounts).
Let’s dive into the details!
Bonus: Download our free, customizable calendar template on social media to easily plan and schedule all your content in advance.
Scheduling Facebook posts using Facebook Business Suite
How to schedule posts on Facebook
To schedule Facebook messages or posts, you must have a Facebook page.
(Don’t you have it? I don’t even know where to start? That’s okay. Here we are explain how to create a business page on Facebook in just a few steps.)
Once you’ve set up your site, follow this detailed guide to learn how to schedule future posts.
Step 1: Write your post
After opening Facebook on your timeline, click Pages from the left navigation menu to your company’s Facebook page.
Then go to Business apartment in the menu:
Now click Create a post:
If you need inspiration, here are some tips to create interesting post on Facebook.
Step 2: Review the post
IN Spaces section, check where you want your post to be published. You will be able to post it on your page and linked Instagram account at the same time.
As you create your post, you’ll be able to preview what it will look like on desktops and cell phones. If something doesn’t match, make changes to optimize your post. Now it’s time to make sure the link reviews are pulled correctly.
Step 3: Select the date and time
If you don’t want to post your post right away, click the arrow next to it Publish on the bottom of the page.
Then select the day you want to post and the post time.
Finally click Save.
Step 4: Schedule a post
Click blue Publication schedule button and that’s it! Your post is now in line for publication. This means it is ready to post on the day and time you set.
How to view scheduled posts on Facebook
You may want to edit, delete, or rearrange Facebook queues. Here you can find the row and edit it.
Step 1: Go to Scheduled Posts in Business Suite
There you will see all scheduled posts.
Step 2: Select the post you want to edit
Click the post you want to edit to see the details.
Step 3: Click on the ellipse to see the editing options
You’ll see several options: Edit Post, Duplicate Post, Reorder Post, and Delete Post.
Step 4: Enter and save your changes
After making changes, click Save.
You can also publish a post immediately or rearrange it by clicking the arrow next to the Save button.
It’s that easy!
Scheduling Facebook posts using Hootsuite
If you’re looking for a Facebook scheduling app, Hootsuite is a great choice. The app is easy to use and allows you to schedule posts on other social media platforms as well. You can use Hootsuite to manage your social media content calendar on Facebook, Instagram, Twitter, YouTube, LinkedIn and Pinterest.
How to schedule posts on Facebook with Hootsuite
Once you are linked his Facebook page to his Hootsuite account, this way you can schedule posts on Facebook using the app.
Step 1: Click Create Post
Navigate to the content creation icon in the menu on the left side of the control panel. Then click Publish.
Step 2: Select the Facebook page where you want to post
Check the box next to the right Facebook account.
Step 3: Create your post
Write text, add and edit your own image and add a link.
Step 4: Schedule a post time
Click Schedule for later. This will open the calendar. Select the date and time you want the post to be published.
The Hootsuite scheduling app on Facebook makes it easy to post at the right time to achieve high engagement.
The Best time to post looks at your past engagement information to suggest optimal times to post on any network, not just Facebook!
(If you want to know more, see how The best time to post works for Hootsuite’s own social channels.)
Step 5: Click Schedule
Your post should now be posted on Facebook and will be posted at the exact specified time.
How to schedule multiple Facebook posts at once in Hootsuite
Hootsuiteov bulk layout tool makes handling a busy publishing schedule more efficient. The tool allows you to schedule up to 350 posts at once.
To schedule multiple Facebook posts, save your Facebook content as a CSV file.
Include these details for each post:
- The date and time (using 24-hour time) that your post should publish.
- URL (this is optional).
Please note that you cannot add emojis, pictures or videos to bulk posts. But you can also turn them on later by editing each individual scheduled post in Hootsuite.
After uploading the CSV file, Bulk Composer asks you to review all posts. After editing and uploading any additional media files, select Schedule.
Remember that you can edit individual posts later in Hootsuite Publisher (on the Planner and Content tab).
Learn more about the Hootsuite bulk deployment tool here:
How to automatically schedule posts on Facebook in Hootsuite
WITH Hootsuite’s automatic scheduling feature, you can avoid calendar gaps on social networks. The tool will automatically schedule your posts to post at the optimal time with great engagement.
Here’s how to use the automatic scheduling feature:
Step 1: Compose your post
Step 2: Click Schedule for later
This will open the appointment calendar. Instead of manually selecting the time to post, go to Automatic schedule above the calendar.
Step 3: Turn on the Auto Schedule switch
Then click Done. AutoSchedule is enabled!
How to view and edit scheduled posts on Facebook in Hootsuite
Step 1: Get to the publisher
Head towards Publisher section of your dashboard (use the calendar icon in the left menu).
Step 2: Go to the Scheduler or Content tab
Both cards will take you to the scheduled posts.
The Planner gives you a calendar view of your scheduled posts:
The Content shows you a list of scheduled posts. Both views work for editing and redistributing posts – the one you choose depends on your personal preferences.
Step 3: Click the post you want to edit
Here’s what this looks like in Contents tab:
Step 4: Edit the scheduled post
At the bottom of the post you have an option for any Edit or Delete your post.
Click to open the post and edit Edit. Here you can rearrange your post or edit its content.
The Delete the button will delete the post from your content queue.
6 tips for scheduling Facebook posts
Whether you use a Facebook organizer like Hootsuite or schedule posts directly on Facebook, you should follow these best practices:
1. Always stay on the brand
When scheduling posts, the posting pressure is immediately turned off. So take the time to create relevant content that your audience will enjoy.
Scheduling posts can also help you keep your brand guidelines in mind when composing content worth weeks or months. Make sure your campaigns on the site, and even on social media, are aligned with yours and your audience values.
2. Carefully select the date and time of publication
Avoid posting when your audience is offline. Tools like Hootsuite’s best opportunity to publish will help you schedule Facebook posts on days and times when your audience is active on the platform.
The more people see your updates on Facebook, the more opportunities there are to generate engagement, drive traffic, and gain new potential followers.
3. Know when to pause your Facebook posts
Don’t forget the posts you have scheduled. Always consider how current events or crises could change the meaning and tone of the posts you wrote before those events – they can become irrelevant or insensitive in ways you simply could not have foreseen.
Check your scheduled posts regularly to keep track of what’s being saved. This way, you can stop or delete scheduled posts before they are posted and avoid potential reactions.
4. Remember you can’t plan all
You need to post about some things in real time. And some types of posts can’t be scheduled at all. On Facebook, this includes:
- Facebook events
- Log in to Facebook
- Photo albums
5. Consider the frequency of publication
Don’t burden your Facebook audience with an excessive post schedule. But don’t even schedule a schedule. Finding the right balance is important.
The optimal number of Facebook posts per week or per month will depend on your brand and your audience. For some companies, like a news website, it could be 10 Facebook posts a day. For other companies, such as a small non-profit organization with only a few team members, it may serve to fast once a day or even every other day.
6. Track analytics and engagement
A good publishing schedule should not be based on speculation. You’ll know what best suits your Facebook audience by monitoring your performance ua social media analytics tool.
Historical data will show you which posts are performing well and where you could improve.
Use Hootsuite to plan all your social media posts, interact with your followers, and track the success of your efforts. Sign up today.
Easily manage your Facebook page (+ other social media accounts) and save time with Hootsuite. Schedule, hire, analyze, perform.