Are you considering buying pay-per-click advertising for your business?
We were asked many questions about PPC. The most common questions involve general strategies, different types of ads, and how to navigate the often confusing Google Ads interface.
Essentially, PPC refers to ads that advertisers like you pay for every time they click on an ad.
The ad is highlighted in Google search, so you may see more people when you search for a specific product or service. The result is that potential customers see your business first!
If done right, it is very effective, but there is no doubt that PPC will quickly become complicated. Especially this is your first time.
As more and more companies set up these ads to compete in the digital market, we hope to share four things you need to know before buying PPC. In the long run, these tips will save you money and time.
Will PPC work for my business?
If people search for your product or service online, PPC will take you there the moment you search for you.
Think about yourself. When you want to buy new running shoes or hire a plumber to repair a leaking sink, what is the first thing to do?
You search for “best running shoes” or “reasonably priced plumber” on Google. Next, you will read through the search results to find the most expensive, affordable product or service that has received a lot of positive reviews.
Today’s buyers are like that. PPC can help you appear in search first, whether your business is local, national or global, e-commerce or service-based.
The answer to the question is yes! PPC can serve your business.
If my SEO performance is good, should I invest in PPC?
Savvy business owners understand the importance of search engine optimization or SEO. They research customers and add keywords throughout the website to improve Google’s ranking.
These same owners cooperate with institutions such as The HOTH Produce high-quality content And establish backlinks from reputable websites. All these strategies can enhance their organic SEO, but sometimes they are not enough.
About 60% of web traffic will bounce off your website and never return. For whatever reason, they browsed a few pages, clicked some buttons or read part of the blog before disappearing.
However, this is a silver lining.
PPC advertising can be used to remarket your products or services to these online visitors. If someone visits your roofing website for a few minutes but never comes back, then the PPC ads for your service will be delivered to them through Google.
They may have visited multiple roofing companies online to obtain quotes or read information about special products. While they are considering the final hiring decision, your remarketing campaign will continue to interact with them.
This increases your chances of being hired!
Which budget is best for PPC?
Even before COVID-19, the first question companies asked us was budgets. After all, most businesses don’t have unlimited dollars for advertising. They want to know how much advertising spending will help you increase revenue.
If done right, then your PPC return on investment or ROI will be well worth everything you spend. This is also the reason for hiring experienced professionals to serve you.
our PPC Management Service Including a dedicated campaign manager who can use advanced campaign strategies to help you beat the competition.
We will keep you informed of the progress. You will receive our spending report every week, average cost-per-click, click-through rate of your website, complete list of potential customers and more!
We also customize services according to your industry. Check out some SEO and PPC solution We provide it to law firms, contractors, dentists, gyms and more!
In general, we recommend that businesses set their monthly advertising spending budget to at least $1,000 to get enough traffic to start seeing results. Now, if you are a lawyer or a highly competitive business, it is recommended that you increase your budget to $5,000 to $10,000 per month.
For example, the CPC of a law firm PPC is higher than other businesses. A new customer can offset the initial advertising investment, but having a larger budget can ensure you get these new potential customers.
We can do all the hard work for you!
Why outsource PPC?
Setting up a PPC advertising campaign seems easy. You log in to Google Ads and you can run ads within 5 to 10 minutes. Why pay someone to help you?
The problem is that it is easy to burn thousands of dollars in cash through Google. PPC advertising campaigns are trial and error. Without the right experience, you may end up losing a lot of money.
Everything seems simple, but to successfully create a Google ad campaign, you need to clear some mines.
HOTH’s campaign managers are all certified by Google. They have undergone rigorous training to understand the ins and outs of Google Ads, and we have extensive experience in managing millions of dollars in ad spending.
We are so effective in managing PPC for businesses that Google recognizes us as Google Certified Partner.
Finally, you can do it yourself. But why do you want to do this when you focus on what you do best in actual operation? Our experts can use Google Ads to help you grow your business.
Let us take care of your PPC!
As you can see, PPC has a lot of strategies and expertise. Hope you can apply some of the content we discussed above to your business plan.
However, if you are tired of trying it, or are ready to start using it, you should check out HOTH’s PPC Management Service. We provide ads for redirection, lead generation, call only, etc.
With optimized PPC advertising, you will see an increase in network traffic, more customer inquiries, and most importantly, higher sales revenue.
Extend a helping hand to us Arrange a phone call Start with one of our PPC consultants.