According to statistics in 2019, there are approximately 35.7 million Registered throughout Canada. All these vehicles require regular commissioning and maintenance to maintain the best condition and prevent accidents.
If you are a business owner who provides any car-related services in a country/region, this statistical information tells you that your business process is stable and is waiting for you to capture it!
But how do you make these drivers your customers? Most importantly, how can you make these drivers, especially new drivers in your area, know that your store exists?
The short and long-term answer is: search engine optimization (SEO).
In this article, we will show you how to use SEO to attract local drivers and make them regular customers.
But first, let us understand what SEO is and why it is a powerful strategy to attract more customers.
Why is SEO important?
Today, people use Google to get clues about services that meet their needs.
For example, people who have just moved to your neighborhood need information about their nearest car repair shop, where they can go there for the seasonal maintenance of their car.
Otherwise, first-time car owners will look for reliable mechanics to assist them with oil changes, tire rotation and fluid replacement.
Google is a refuge for such queries. They will conduct a quick search on their mobile phones at any time to obtain all the information they need. Customers are more likely to contact businesses that appear at the top of the Google search results page.
You need to include it in Google’s local package or appear in the list of businesses on the homepage of local search query results. This is important, so your customers will find you immediately when they search for your service.
The way to put your business on a local package is through SEO.
Search engine optimization is a method of optimizing web pages for two main goals: improving search engine rankings and attracting more visitors to your website.
Remember, high levels cannot be completed overnight. It requires stable and consistent implementation of SEO best practices. Moreover, you must have enough patience to persist for months (or even years) until you see satisfactory results.
So, what SEO strategies should you implement now to start using local packs?
Keep reading and we will provide you with some internal tips.
Implement these 3 SEO strategies to attract more customers to your store
Just like your traditional business card or flyer, website Act as your business side in the online field. It should contain all the information about your store, service, address and contact number.
Use your website to make a good first impression of your auto repair shop. Add beautiful photos of shops, teams, etc.
Strategy 2: Maximize social proof
Remember to work hard to pass Post reviews and recommendations On your website. After all, your customers will want to know that based on what your previous customers have said about your store, they can trust you.
Word-of-mouth referrals are proven to be effective in bringing new and repeating business to your store. But some people may not get high-quality recommendation letters from family and friends, which is why they go to search engines and social media to seek opinions from others.
On your website, social media pages and Google My Business Pages can help your target customers make informed decisions. It gives them a better understanding of the quality of your service and how to work hard to create value for customers.
Allow people to leave comments about your store on all your online platforms. Collect recommendation letters from loyal and satisfied customers. And make sure to reply to all these people because it gives others the impression that you care about your customers.
Strategy 3: Localization and specialization
Google is undoubtedly the best place to promote your offers to different markets. Just like a huge catalog of all companies and their products.
But considering its vastness (and the fact that you are competing with other auto repair shops), it’s important that you Tailor your content and messaging to specific markets. This can narrow the scope of competition and help you provide more customized services to the customers you really want.
One way is to think locally. Develop an SEO plan designed to attract customers in your area. Use keywords and search terms that these locals use to find your service.
You can also concentrate on promoting your core services or popular services. What is your most famous service? What services do you need in your area? Or what types of services do your target customers often use? Position your store as an expert on these services.
After identifying the target customer And the type of service you want to know, please adjust your website content based on this information. When an ideal customer visits your website, it should feel like you are talking directly to them.
In this golden age of information, service-based companies must establish a positive online image. Auto repair shops are no exception.
Be active online, build an impressive website, use relevant local keywords, and tailor messages to the needs of the target market. Use SEO to improve your ranking so that when they search for your service on Google, your company will be the first person to see them.