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Do you really know your customer? Do you know where they spend the most time online? Do you know their biggest problems that keep them up at night?
Do you know their biggest goals and dreams? Do you know what they do to make a living? Do you know their favorite hobby and how they spend their free time? How about they order their favorite coffee at Starbucks?
Many knowledgeable marketers will tell you that you need to know your customer. Yes it is true.
However, very few marketing experts, agencies or consultants in this field will actually tell you HOW to research and find out about your customer! They want you to pay them big money for a little help in this area.
My agency, Marketing benefits helps businesses of all sizes explore their audiences, prioritize their market segments and buyers to achieve incredible results through digital, content and social media marketing. We do this through a combination of methods that can include online surveys, surveys, social media networking knowledge, focus groups, interviews, and the list goes on. Every customer is different, as is their budget and appetite for their marketing approach first.
Good news! I’m not holding back today. I’ll share with you the 15 easiest ways you can learn more and learn more about your target customer. These are the methods you can use today. Most of them require an investment other than your time. And even the time required for many of these methods is not too much and certainly worth the investment.
Investing in getting to know your target customer is one of the best things you can spend your time as a marketer.
Unfortunately, too many business leaders, business owners and even savvy marketers are skipping this step. They want to go straight to content writing, email marketing, social media posts and get amazing brand awareness, sales leads and sales.
Here’s the thing … you can shout the loudest and get attention … maybe … for a short time.
But if you want real business results in the form of brand awareness, a meaningful website, and blog traffic that turns into real paying customers, you need to do more than shout. You need to reach your audience in humane ways. You need to arouse their curiosity in a way that they want to know more about how you can help and serve them.
You can’t do this if you don’t know your customer.
If you want to improve the performance of ALL marketing, you MUST know more about your target buyer than your competitor.
Targeted marketing is human science, not rocket science
If you truly know your customer, you may be the one who earns them the most value. You can then talk to them in a language and tone that they can understand.
If you don’t know your customer or you have a mindset that everyone is your customer, you will end up talking to someone.
Targeting everyone is essentially nobody. Too many marketers are afraid to narrow down their target market. They keep their target market segments too wide and therefore disperse too thin in terms of resources and budget.
Then they fail to properly research, inspire and communicate with the BETTER client. This is a mediocre marketing vicious circle.
There is indeed less in today’s online, social, digital and always connected web world. Your dream customers won’t wake up in the morning thinking … “oooooh … I can’t wait for all the brands to spam me on my Facebook, Instagram, Twitter and LinkedIn news feeds today.”
NO! They want value. They want meaning. They want a human connection.
Briefly target customer surveys
This comprehensive customer research guide includes:
- 15 Easy Ways To Explore Your Dream Target Client
- Podcast with details of all 15 customer survey methods (hint: you can start using them today!)
- Additional support resources like ours Buyer’s Persona worksheet, 5-day buyer Persona Bootcamp virtual training and us Content calendar editorial template
Listen to the videos Section 285 Social zoom factor podcasting to learn 15 Best Ways To Investigate Your Customer For FREE
In this 30-minute podcast, you’ll find out:
- 2 main things you need to do before you start customer research
- 15 best simple and easy methods to conduct customer surveys without a budget
- How to create a target customer profile
- What is audience marketing
- What is the audience’s first marketing strategy
- What is targeted marketing
- What is the identity of the buyer
- How to use natural conversation to research customers
- How to use email marketing for customer surveys
- Tips for organizing focus groups with little or no budget
- The importance of social listening to get to know the client
- How to use online communities to explore the clients of your dreams
- How to use digital user behavior to understand your customers’ purchasing and digital engagement patterns
- How to use industry reports to research customers
- Why is Google your best friend for customer research?
- The best tools to explore the trends in the most popular content that your customers currently love
How to Subscribe to Social Zoom Factor
Need help taking your brand to the next level? Social Profit Factors Training Academy and Nutz Marketing can help!
Do you need additional help to help you identify and prioritize the right audience and buyers for your products and services? Our agency, Marketing benefits, our training and consulting office can help! There are no long-term contracts, no complicated agency contracts. We can quickly get to the root of your business, helping you maximize every dollar and minute you spend on your business marketing, content, and advertising.
Would love to do it yourself !? Our training academy,Social profit factor helps you ignite your content and brand architecture to grow your web tribe and business through social networks like Facebook, LinkedIn, Instagram and Twitter. Before you think about posting this video on Facebook, you need to know who you are, what your audience needs from you, and how your efforts will add value to your audience and your business.
You need a structured plan to succeed on social media. The social profit factor will help you develop your plan with goals, objectives and priorities within 30 days!
Register now and start creating your audience’s first marketing program for more leads and the right customers!
Act: Download mine Buyer Persona model package (customizable templates for B2B and B2C)