Next to it Kelly Forst April 7, 2021
These are not your average email addresses. Be prepared to be inspired.
The the best email newsletters offer value and attract customers from week to week. This way, smart email marketers keep their audience open, clicked, and shared over and over again.
But how you constantly produce and supply engaging newsletter? A little inspiration from more successful email newsletters can help!
The AWeber team is constantly searching the Internet for the world’s top e-newsletters. Here we limit the results to 12 of our favorite email newsletters.
1. Ann Handley’s total anarchy
In your bi-weekly e-mail newsletter Total anarchy, A masterful digital marketer and author of “Everyone Writes,” Handley shares writing tips, links to helpful content, and, as he says, “some moody shenanigans.”
Why is this newsletter great?
- Anni’s leaflet is written confidently and boldly, which is unique to her.
- Ann is one of the true authorities in content marketing and writing, and she shares her wisdom with her Total Annarchy subscribers – making it an incredibly valuable newsletter for marketers.
- Total Annarchy is a long-form newsletter, but length is not the only indicator of quality. As total anarchy is full of fantastic content and education, this newsletter leaves the reader with more desire. As SaaS marketer Tom Tate says,Total anarchy is like a hearty bowl of soup. Full of useful content, both original and curated. This leaflet cannot be sufficiently recommended. “
2. James Clear’s 3-2-1 Fact Sheet
Every Thursday, James Clear is the author of the book Atomic habits and a thought leader in the room for self-development – sends a newsletter to which he calls 3-2-1 leaflet. Readers expect 3 short ideas in the newsletter, 2 quotes and 1 question from others.
Why is this newsletter extraordinary?
- The title of the newsletter tells readers immediately what they can expect. Each week, readers can expect 3 ideas, 2 quotes and 1 thought-provoking question.
- The simple and smooth design keeps readers focused on the content of the newsletter.
- Clear’s 3 ideas are easy to share on Twitter. Adding shared links makes it incredibly easy to post something that sounded to you on social media, which not only shows the world that you’re in line with that belief, but also raises awareness of Clear’s newsletter.
With more than 13,000 subscribers FoundersGrid is a weekly email newsletter that focuses on delivering the best technology and startup news. It is packed with valuable content in a digestible form.
What I like about this newsletter
- The leaflet is scannable and easy to digest.
- FoundersGrid curates and summarizes news from trusted sources. Readers can rest assured that they will find all the news they need in this one newsletter.
4. Work in progress
Formerly The Daily, Work in progress is a newsletter for entrepreneur and business expert Jay Clouse. He is reflecting on his recent studies in building his business. His down-to-earth and humane tone creates a relationship with subscribers that keeps them reading and coming back.
What to love about this newsletter
- Jay’s voice and tone are uniquely his own. You get an idea of who he is, what he stands for and how he feels about a subject.
- Jay writes with a deep understanding of his audience and their problems.
5. Product Thoughts
For anyone who wants to learn about product management and business administration, Product thoughts is a mandatory order. With a weekly email, the newsletter helps more than 1,500 product managers stay up-to-date with the latest strategies and tips.
“It contains the idea, something it’s working on, and at the beginning of the trend – an almost short blog post – and then the curated part of the good posts all over the web. It saves me a lot of time because I don’t have to search for that content myself.”
-Meghan Nesta, AWeber Product Manager
6. Craig Ballantyne’s early rise
From week to week, Ballantyne delivers a well-written and insightful newsletter – Early to Rise – that gives her own thoughts on health, wealth and life. The secret of his success? His deliberate, consistent and unusual writing plan.
Ballantyne wakes up every day at 4 in the morning. He writes for two hours in a row. And writes. And writes. He calls this window his magic when he is most productive.
What to love about this newsletter
- Craig’s content is completely original. Craig’s passion for the morning routine comes across as a frequently discussed topic.
- His writing is surrounded by interesting and relevant anecdotes, so it is never boring or boring.
Eddie Shleyner is a storyteller. This talent is fully reflected in his newsletter VeryGoodCopy, with more than 18,700 subscribers. He shares his wisdom through powerful anecdotes and stories that his readers can interact with. He contradicts by publishing micro-interviews with thought leaders, focusing on the most important copies and content writing tips.
Why do AWeber copywriters and content marketers think you should order:
“Eddie knows how to use words to evoke emotion and build powerful connections with readers, starting with storytelling. I read eagerly line by line, knowing that an hour between lines is worth reading. His writing is truly selfless, giving his listeners the wisdom of every word and dream. This is the mark of a masterful writer. “
– Kelly Forst, content marketer for AWeber
8. Smashing Newsletter
Some email newsletters stand out because of their uniqueness. Others stand out from the rest with an unwavering commitment to quality. Smashing Newsletter gets both times done in its bi-monthly subscriber letter.
“I LOVE the Smashing Newsletter because each issue is full of synopsis that clearly tells me which campaign articles might appeal to me, instead of just teasing me to click. I also like that each newsletter has a table of contents at the beginning.”
– Chris Vasquez, Product Director, AWeber
9. Morning brewing
Another long-form newsletter, Morning brew are packed with valuable content for their business-oriented audience. They have several versions of a newsletter for different industries and you can easily subscribe to them at the end of each newsletter.
What makes Morning Brew profitable:
- Recently, Morning Brew has added coffee cup emoticons to the beginning of their topic line. This adds a branded element to the subject line and makes it instantly recognizable so that their readers can sort their emails first in the morning.
- It’s personal. I may not be interested in retail news, but I want the latest marketing trends, so I subscribe to Marketing Brew.
More than 1.5 million people order Sagin. There is a reason why so many people trust this newsletter to their news. Every morning, The Hustle sends an email with the latest business and technology news written in a smart yet humorous voice. Reading is not only educational, but enjoyable.
Why this newsletter is great:
- Hustle is written like a best friend. Writers understand the value of understanding their audience and write in a friendly, humorous and entertaining way.
- The length of this newsletter is a sign in the pro box to subscribe to The Hustle. It covers everything from the biggest news of the day to curated short news clips from other sources, includes a story that highlights one of their SME readers, and analyzes stock market trends in a complex way.
- Hustle’s referral program is a blow to genius. When readers share The Hustle with friends using their unique referral code, they earn points, which makes them a gift and exclusive access.
theSkimm is a daily email address targeted at women and will be forwarded around 6:30 p.m.
What makes this newsletter great:
- The tone of the newsletter is fun and frivolous, despite the often gloomy news stories that plague our news feeds. Great news stories are never put down, but Skimm’s writers know how to present difficult news in a friendly way.
- The references of the 90s and the pop culture that has been scattered all the time show that they know their audience mainly from millennia-long readers.
- They make their readers feel special. At the end of each newsletter, Skimm invites its subscribers to celebrate big and small victories, such as careers, community influence and birthdays.
12. AWeber newsletter
If you want to keep up to date with the latest email marketing trends, see more success via email and get strategy tips from experts. AWeb Blog Newsletter – FWD: Thinking is essential. Our weekly newsletter is packed with valuable email marketing content in an easy to easy format.
We are addicted to and proud of email marketing. By subscribing, you can find out from email experts who spend hours testing new email marketing strategies. (so you don’t need to!)
Learn more from Liz Willits