19 best practices for webinars or webcasts

Webinars are an effective tool for transferring potential customers in the sales channel.

After providing them with product and industry knowledge, your potential customers will become potential customers, and then you can have a fruitful conversation with your sales team.But the thing is this: the content and execution of the content Internet Conference Affect the experience of prospective customers, and affect the quality of prospective customers Lead you to produce.

If the information is inconsistent with the needs of your potential customers, it may prevent them from making further transactions with you. If the webinar is boring or takes too long, you may lose your future before finally delivering the final product.

If you don’t issue the appropriate call-to-action at the right time, it may result in insufficient attendance or inability to prove the return on investment to the company’s leadership team.

When Create a webinar, The stakes are high.That’s why use List of webinar plans Following best practices is essential. Below, I will introduce best practices for creating webinar invitations and share important tips for hosting webcasts.

Best practices for webinar invitations

In some ways, inviting people to your webinar is the most difficult part.

Usually, you will send a formal invitation via email.you could Promotion webinar Through the company’s social media profile, LinkedIn, your website, and even your blog-but webinar invitations will be sent via email.

With this email, you have one goal: to convey the value of your event so that potential customers have no choice but to register.

Let’s see how to do this.

1. Create a short sentence with your value proposition.

Before sitting down to write the webinar invitation email, you should summarize in one sentence what the attendees will get from the event. This will be your guide when you write the invitation.

2. Make a subject line to show the value of the event.

Next, it’s time to write a subject line to show attendees the skills and tools that attendees will get rid of. Don’t forget to include the word “webinar” in the subject line.

Here are some good examples:

  • [Webinar] Expand your brand 3 times through this proven method [Industry Leader]
  • [Webinar] Learn how to complete more transactions [Industry Leader]
  • [Webinar] Want your company to be the next Apple?

These are some general webinar topics and you should avoid using:

  • Invite you to a customer service webinar you can’t miss
  • Attend the marketing webinar on February 15th
  • Don’t miss our next webinar on social media strategies

3. Contains fascinating banner images.

Your banner image should include the title of the webinar and a clear call to action. You can also include the date and time, but this is optional. Keep the text light.

This is a great example of the WordPress plugin Elementor.

Elementor webinar invitation header

This is a good example because it has high-contrast letters and the words “webinar” in the upper right corner. Most importantly, it has a call-to-action button that says “Save your seat.” Every webinar invitation should include CTA.

4. Include a title to make the value of your event clearly visible.

In emails, the header serves as the title behind the banner. The header can be the title of your webinar, or it can be the same as the subject line. Either way, it should convey the value of the event. What will people learn? How will they grow?

Your invitee should immediately be able to judge based on the title alone.

Here are some good examples:

  • Webinar: Learn how to promote sales through 5 simple techniques
  • Want to double your organic traffic?Learn how to do it in this webinar
  • These proven strategies will increase your conversion rate by three times

Here are some general examples:

  • Attend the SEO webinar on May 15
  • Sales Training Seminar [Company]
  • Leadership Innovation Summit [Industry Leader]

5. Include a brief description of the event.

After the title, add two or three sentences describing the event. The description should briefly outline the challenge and establish insights and skills that will help participants overcome the challenge. Or, you can identify a goal and then tell the participants how the webinar will help them achieve those goals.

Remember: Value is the name of the game here. People don’t spend an hour on anything, so figure out why your webinar is worth their time.

This is a good example of HubSpot:

“Creating an outstanding customer journey is a challenge faced by many marketing, sales and customer service teams. Excellent experience is always the ultimate goal, but the path to success is not always clear. On March 2, I joined CX Spotlight and learned how Better market, sell and serve your audience.”

This example is great because it can tell the attendees without a doubt the insights they will gain.

This is a general example:

“Please participate in the exclusive webinar on February 5th, where we discuss everything in the industry, including email marketing, SEO and social media. Your host XYZ is an industry veteran with 20 years of experience This presentation will cover key themes and trends in marketing today. Don’t miss it.”

This is a bad example because of three reasons. First, it is too general; second, it cannot identify challenges or goals (such as increasing natural traffic or creating a good customer experience); third, it does not tell attendees the skills they will gain from the event.

6. Include some key points and tell people what they will learn.

Now that you have provided an overview of the event, please feel free to provide more details on what attendees will learn throughout the webinar.

This is a good example of HubSpot:

“In this webinar, we will focus on the really important data related to business growth. Our group will discuss:

  • What information should you collect in web, chat, and email assets
  • How to use this new data to stay organized
  • Best practices for personalizing the buying experience”

Note how the main points are how to speak directly to the participants, tell them what they will learn and how to apply it to their roles.

7. Use calls to action to seal transactions.

Throughout the email, you have been communicating the value of the event.Now, it’s time to invite your potential clients to sign in a clear, high-contrast manner Call-to-action button.

Consider using the following phrase:

  • Save seats
  • Register now
  • Sign up now
  • Claim your location

Now that you understand the best practices for webinar invitations, let’s discuss the best practices for running a webinar.use this Webinar Planning Kit Make sure you follow all steps.

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1. Schedule a 60-minute webinar.

How long should your webinar last? The answer is one hour. As we all know, the best length of a webinar is 60 minutes, and the average viewing time is 56 minutes (ON24).

2. Host it at 10 AM or 11 AM on Wednesday or Thursday.

Both ON24 with Go to webinar According to the report, Wednesday and Thursday are the best days to host events. As far as time is concerned, as early as 10 am and 11 pm, the participants have been established as the leader in attendance and attendance.

3. Send reminder emails.

Before the webinar, please send reminder emails twice a day before the event and one hour before the event. Your webinar platform should also provide the option to automatically send these reminders to registered users.

4. Practice visiting webinars with teammates.

In the first two days of the webinar, ask someone on your team to visit the event link to make sure it is effective for participants. Ask this person to send you questions, raise their hands, show you what the presentation looks like on the other end, and interact with the webinar interface.

5. Establish procedures for the “Q&A” section.

In the introduction, let the audience know how you will answer their questions-whether to answer certain questions at the end, or answer them casually. Our suggestion is to schedule 15 minutes at the end of the question.

6. Proceed slowly to product demonstrations.

When giving presentations or displaying software, please try not to move too fast or scroll up and down the web page too fast. Every time you change the screen, it may take 2 to 5 seconds for everyone to see the change.

7. Create a clear stop for the presentation.

In about 50 to 55 minutes, a certain “stop” operation is performed on the core material. As long as the “formally arranged plan” has a clean ending, the end time can be extended, and those who need to leave can leave.

8. Keep the desktop and digital workspace clean.

Close all unnecessary applications, especially your email client, file browser and web browser. If possible, run the webinar on a separate desktop (macOS and Windows OS both allow you to create another desktop). You don’t want to display any personal or confidential information, and you don’t want to interrupt the webinar with any notifications that pop up.

9. Start 2 minutes after get off work.

This gives people time to call, but does not make those who wait on time wait too long. It’s tempting to attract more people to join as a presenter, but you have to wait up to 2 minutes.

10. Enter the webinar room as early as possible.

Enter the activity at least 15 minutes in advance. This will give you time to prepare, troubleshoot any issues, and double-check that the microphone and camera are working properly.

11. Use the slides and announcements before the webinar.

Post a slide introducing you and your company. Show links to your website, social media and other related websites.

12. Send audio recordings and slides to attendees (with a call to action).

Please do this within 24 hours and tell them you will do this during the webinar.A quick follow-up will encourage participants to continue interacting with your company (or exchange), and the webinar is still in their minds. This follow-up action should include a clear call-to-action button.

Use webinar best practices to host great webinars

Hosting a webinar proved to be a huge return on investment. By following the best practices we shared in this article, you can ensure that your event will attract potential customers, establish your brand as an authority, and increase your revenue.

Editor’s note: This article was originally published in November 2007 and has been fully updated.

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