15 fascinating ways to end your next blog post

introduction Get a lot of attention.I have explored how to write Even as a reader, I always skip them. I realize that most people care about them, and a bad introduction will cause them to leave this article.

Now, I turn to the conclusions, which did not receive the same attention, but they are critical. The readers who reach them are already caring enough about this topic and can consume it all. Focus on the wrong aspect or ignore it, and you can make people leave your site forever.

People who finally read the #blog article care about this topic. @cotealexandra11 expressed through @CMIContent to give this main audience an ending that suits them and your business. Click to tweet

Your conclusion can be in multiple formats. They can:

  • Extract the meaning of the post
  • Tell people what you want them to get from the position
  • Attract viewers, let them comment, share or answer questions
  • Indicate what you want them to do next

Here are 15 options for creating more effective conclusions.

1. Solve multiple problems

When writing the conclusion, I tend to stick to the classic structure:

  • The last few sentences on the topic, plus a keyword mention
  • Call for action Product or service
  • Final questions or thoughtful content will inspire people to comment or share posts

This is an example of the multi-purpose conclusion of an article about Email marketing From “Get Response”:

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MailerLite added visual elements to its article on email branding to make the conclusion popular:

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In some cases, brands can replace people with “Join this Article” CTA through a small push like Buffer, to help people join the conversation:

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Buffer makes it easy for readers to continue the conversation by embedding a reply tweet at the end of the post:

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2. Determine the priority of a call to action

Imagine the conclusion of your article as login page. Multiple CTAs can confuse readers. They can choose low-priority CTA links instead of links you really want to emphasize.

Roger Maftean’s post trade agreement Will help you create convertible content, so you can choose the best single-choice call-to-action as your conclusion. In this example, Adobe clearly stated what it wants readers to do:

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@mrmaftean said via @CMIContent that too many choices on the login page overwhelmed visitors and killed conversions. Click to tweet

3. Add keywords

There was once you really wanted to include a keyword in your post, but was it inappropriate? The conclusion of the article may be here.use Key words In the title and body. (You can also do this for high-priority keywords that are already in use.)

@cotealexandra11 said through @CMIContent that keywords or phrases that may not fit in the main text are added to the conclusion of the article. Click to tweet

In this example, HelpCrunch uses the keyword phrase “best practices for customer success” in its conclusion. How do we know this is a target keyword? Its URL includes the phrase: (https://helpcrunch.com/blog/customer-success-best-practices).

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tip: additional Search Engine Optimization Click to highlight the sentence, use italics or mention multiple keywords in the same department in the bulleted list.

related information: 7 free keyword research tools

4. Summary

Aggregating posts is a common strategy. You want people to remember your main thoughts and even your brand name.

The summary is the perfect complement to any educational or technical position like Okta:

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Eventbrite uses a summary of action points in this conclusion:

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5. Drive emotions

Provide article conclusions suitable for humans.Use relevant feelings to write for a person mood.

In this example, Twilio uses words such as “woo” to create a vibrant feeling, and they hope that readers will have after completing this article:

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Bamboo HR concluded that:

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Or, you can make a more personalized connection like Creatopy:

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You can make it more personal, like Ahrefs did in this article, by giving readers a way to contact you directly:

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6. Always use the same CTA

If all else fails, create a gorgeous call to action and use it in every article to let readers know what you want them to do – regardless of the content topic.

BambooHR requires readers to register for their newsletter:

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freeCodeCamp invites readers to tweet. (Note: The CTA text does not contain article-specific information, so it can be used for all articles.)

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7. Sell smartly

If you have not managed to mention your product or service in the body of the article, please add a subtle mention at the end.

In this example from Zendesk, it mentioned: “If you are willing to give it a try, CRM can simplify the transition to remote work.” You might have guessed that Zendesk is a CRM provider. (The link points to a reference article, not a sales page.)

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8. Obviously promote

Of course, you can always make your offer stand out with a huge CTA as Spendesk did in this conclusion:

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9. Give something away

You can provide readers with content, handouts, templates, videos or recommendations related to the topic of the article, which will help or inspire them.

@cotealexandra11 said via @CMIContent that in the conclusion of the #blog post, give up something helpful or motivating for readers. Click to tweet

In this example, readers can access templates related to the topic of the article after creating or logging in to their Canva account:

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10. Let them continue reading

You already know that readers are interested in this topic, if they come to a conclusion. You can use it to push them to other related content so that they stay on your website longer. At the end of the blog post, keep in mind the possibility of people staying on your website and reading more information on the topic.

In the conclusion of this article, Khalil Stemmler simply added a link to the next best read:

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You can also do this intuitively under headings like “Next to Read” or “You May Also Like” at the bottom like the “Survey Monkey” below:

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tip: Please note that feeds are automatically recommended.Usually best Manually select content, So it is most relevant to the article on the page.

You don’t need to limit your continued reading conclusions to text-based content. In this example, follow the instructions of ProductPlan to redirect readers to a podcast episode or video:

You don’t need to limit your continued reading conclusions to text-based #content. @cotealexandra11 said via @CMIContent to redirect readers to podcasts or videos. #write a blog Click to tweet

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This is how RingCentral works:

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11. Adapt to the content type

Like all content in the content world, no one can be generalized. If you have different types of blog posts, you can make your conclusions consistent with each type.

in order to Case study, The most natural process is to emphasize how people get in touch with you, or find more information about your solution like Workday in this example:

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For technical topics, you can point the reader in a direction as Algolia did here, and end with viewing and knowing more about the details:

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in order to Research-based content, You can end this article by quoting the source, explaining the method or approving contributors like Orbit Media:

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12. Build a community

Invite people to join you and create a sense of belonging community Take peeks on social media or other channels (such as Slack, Circle, etc.). Identify past achievements and attract the attention of the audience.

This is how HelpScout works:

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13. Make people think

The best conclusion is that a person will remember it for a long time. Letting your readers reflect their thoughts will encourage them to continue thinking after reading (and remember your content).

This is a simple blog post ending in MailerLite with the following content:

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tip: It doesn’t always take a question to get the reader to think. The final influential statement may have the same effect.

It doesn’t always take a question to get the reader to think. @cotealexandra11 said through @CMIContent that the last influential statement may have the same effect. #write a blog Click to tweet

14. Get in touch with ranking factors

Conclusion is another way to deal with it Google’s ranking factors. Comments are counted as page content. Use sentences such as “Ask a question and bring your best or smartest below” to the reader’s comment section. Or “Let us know in the comments below.”

Brian Dean of Backlinko puts a separate conclusion box in all of his articles. This is one of my favorites, attracting nearly 400 comments:

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Ask readers for comments to expand your list or do research here like Devaradise:

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tip: Prompt people to bookmark articles. Not only does it signal to Google that content is worth saving, but it also reminds readers to re-read the content.

@cotealexandra11 said through @CMIContent that readers are prompted to bookmark the article to signal @Google that the #content is worth saving. #SEO Click to tweet

15. End with FAQ

End in the following section Frequently asked questions. With this common practice, you can enter more other keywords and answer everyone’s queries. This is how Shopify handles T-shirt templates:

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Buffer has created a FAQ to solve common product-related issues:

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Final note on conclusion

That’s it! The blog post signing process took longer than expected. However, actually at the end, you can tell what is not in the body of the article.

The key is to customize them to suit your purpose and the reader’s purpose. And your conclusion style is not always important. Slack has a logo at the end of each article:

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So, how will you change your conclusion?

From introduction to conclusion, from audience to annual review, CMI contributes to a comprehensive education of content marketing. Subscribe now Daily or weekly newsletter.

Cover image: Joseph Kalinowski/Content Marketing Academy

Introductions or clues attracted all attention. However, what is more important is your conclusions and endings-those readers who are most interested in the topic (and what your business might offer). This is a way to make them better.


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